On applying marketing theory to storytelling: what is the “reader job” and why is it important?
One of the cornerstones of my work in marketing has long been the Jobs Theory. It provides a framework for […]
One of the cornerstones of my work in marketing has long been the Jobs Theory. It provides a framework for […]
As a storyteller, one of my favourite things is story theory. And talking about it – I am a nerd, […]
Peripeteia is a literary term that comes from Greek peripeteia ‘sudden change’ (peri- ‘around’ + the stem of piptein ‘to […]